Thursday, December 27, 2012

Jolabokaflod, or the "Christmas Book Flood"

Why yes, Jolabokaflod is a word. (It's new to me, too. And no, I'm not sure of how to pronounce it.)

Sometimes it seems like there's nothing but bad news being reported. So in the spirit of the holidays (Christmas/Hanukkah/Kwanzaa/whatever you may celebrate), here's a little something cheerful from a news outlet:

http://www.npr.org/2012/12/25/167537939/literary-iceland-revels-in-its-annual-christmas-book-flood

Iceland publishes more books per capita than any other country in the world, with five titles published for every 1,000 Icelanders. But what's really unusual is the timing: Historically, a majority of books in Iceland are sold from late September to early November. It's a national tradition, and it has a name: Jolabokaflod, or the "Christmas Book Flood."

"If you look at book sales distribution in the U.K. and the States, most book sales actually come from a minority of people. Very few people buy lots of books. Everybody else buys one book a year if you're lucky," Bjarnason says. "It's much more widespread in Iceland. Most people buy several books a year."

(Honestly, I probably only bought five to ten books this year...I like going to the library. Yes, I am one of the dinosaurs who still go to the library. You should, too.)

To books and reading and, of course, Jolabokaflod.


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